Brands

Initio

Initio Parfums Privés, founded in 2015, approaches perfume as applied chemistry of attraction: each French-made composition is built around materials chosen for the way they act on memory and instinct, not merely how they smell. The result is a tightly edited cabinet of dark, magnetic scents with unusual persistence on skin and in rooms. Oud for Greatness — saffron and cool lavender drawn over polished agarwood — is the house thesis stated at full volume.