Fragrance Guide

The Academy

Everything you need to read a fragrance like a connoisseur — from the three-tier pyramid to accords, families, materials and the craft of wearing scent well.

The Academy

The foundation

Notes & the Pyramid

A fragrance is not one smell but a sequence. Perfumers build it in three tiers — top, heart and base — that unfold over hours as the more volatile molecules evaporate first and the heavier ones linger.

Notes & the Pyramid
TOP 0–30 min HEART 30 min–3 h BASE 3–24 h
The olfactory pyramid — how a scent unfolds from first spray to dry-down.
Top notes
The first impression — bright, volatile, gone within 15–30 minutes. Citrus, aromatic herbs and light spices live here.
Heart notes
The character of the scent, emerging as the top fades and lasting a few hours. Florals, fruits and rounded spices define this stage.
Base notes
The foundation and the trail you leave behind — woods, resins, musks, amber and vanilla. These are the slowest to evaporate and can last a full day on skin.

This evolution is why a fragrance smells different at first spray than it does at dinner — and why you should never judge a scent in the opening minute alone.

The chords of perfumery

What is an Accord?

If notes are individual instruments, an accord is a chord — several materials blended so seamlessly the nose reads them as a single, new smell.

What is an Accord?

An accord is what you actually perceive. "Amber" isn't a single ingredient — it's an accord usually built from labdanum, benzoin and vanillin. The same goes for "leather," "marine" or "oud" interpretations. Notes are the recipe; accords are the dish.

On every product page we break the scent into its main accords with a weighted profile, so you can shop by the character you'll actually smell — not just an ingredient list.

Find your scent by accord

The map

Olfactive Families

Families are the broad continents of scent. Almost everything you'll smell sits within — or between — a handful of them.

Olfactive Families
Fresh Floral Amber Woody Mossy NICHE
The fragrance wheel — families flow into one another around the circle.
Fresh
Citrus, aromatic, green, aquatic and tea facets. Bright, clean and daytime — Aqua Universalis, Silver Mountain Water.
Floral
Rose, jasmine, tuberose, iris. The largest family — from soluminous and airy to opulent white-floral.
Amber (Oriental)
Warm, resinous and sweet — labdanum, benzoin, vanilla and spice. The signature of Grand Soir and Baccarat Rouge 540.
Woody
Sandalwood, cedar, vetiver and oud. Dry to creamy, often the backbone that gives a fragrance its gravity.
Chypre & Fougère
Two classic structures rather than ingredients: chypre = citrus over oakmoss and labdanum; fougère = lavender, coumarin and mossy woods.

Strength

Concentration & Oil Load

The same juice can be sold at different strengths. "Concentration" is the percentage of perfume oil in alcohol — it shapes longevity, intensity and price.

Concentration & Oil Load
Parfum 30% EDP 18% EDT 10% EDC 4%
Perfume-oil load by concentration — more oil means more depth and longer life.
Type Oil % Character Typical wear
Parfum / Extrait 20–40% Richest, closest to skin 8–12h+
Eau de Parfum (EDP) 15–20% Full and balanced 6–8h
Eau de Toilette (EDT) 5–15% Lighter, brighter top 4–6h
Eau de Cologne (EDC) 2–5% Fresh, fleeting 2–3h

Higher concentration doesn't always mean "better" — sometimes an EDT is composed differently to feel airier on purpose. But as a rule, more oil means more depth and longer life.

The language

Performance Vocabulary

Enthusiasts use a precise vocabulary for how a fragrance behaves. A few terms worth knowing:

Performance Vocabulary
Top Heart Base 0h 2h 4h 6h 8h 10h 12h
A typical day on skin — how the three tiers fade across the hours.
Longevity
How long the scent remains detectable on skin or fabric.
Sillage
The scented trail you leave as you move — pronounced "see-yazh," from the French for a ship's wake.
Projection
How far the scent radiates from you at a given moment — your scent bubble.
Skin scent
The intimate stage when a fragrance sits close, smelled only up near the skin. Many musks and soft ambers finish here.
Scrubber
Slang for a fragrance so unpleasant on you that you want to scrub it off — usually a chemistry mismatch, not a bad perfume.

The palette

A Glossary of Materials

The legendary ingredients behind the scents — what they are and why perfumers prize them.

A Glossary of Materials
Oud (Agarwood)
Resinous wood from infected aquilaria trees — deep, animalic, smoky. The most expensive raw material in perfumery by weight.
Ambergris
A rare secretion from sperm whales, aged by the sea into a salty, warm, radiant material. Today usually recreated with Ambroxan.
Musk
Originally animal-derived; now clean synthetic musks give skin-like warmth, softness and that "fresh laundry" radiance.
Iris / Orris
From the rhizome of the iris flower, aged for years. Powdery, cool, suede-like — one of the costliest naturals.
Oakmoss
The damp, inky, forest-floor heart of every classic chypre. Now used in restricted, IFRA-compliant forms.
Ambroxan
A clean, mineral-ambergris molecule with huge radiance. The engine behind many modern "sheer power" scents.
Tonka bean
Rich in coumarin — almond, hay, vanilla and cinnamon facets. The cozy heart of fougères and gourmands.
Labdanum
A sticky resin from rockrose — leathery, balsamic, honeyed. The backbone of the amber accord.
Rose (Damask / Taif)
Distilled at dawn from thousands of hand-picked petals — honeyed, green and lush. Taif and Damascena roses are among perfumery's most precious florals.
Jasmine (Sambac / Grandiflorum)
Indolic, narcotic, intensely floral — "the king of flowers." Picked at night when its scent peaks; hundreds of blossoms yield a single drop.
Sandalwood (Mysore)
Creamy, milky, soft woods with a warm radiance. True Mysore sandalwood is now rare and protected, often replaced by Australian sandalwood.
Vanilla (Bourbon)
Sweet, balsamic and comforting — from cured orchid pods. The heart of gourmand and oriental ambers; real vanilla is costly and complex.
Bergamot
The sparkling citrus that opens countless fragrances — bright, zesty, faintly floral. Cold-pressed from the rind of a Calabrian citrus fruit.
Vetiver
Earthy, smoky, rooty grass — fresh and dark at once. Haitian vetiver is cleaner, Javanese smokier. A backbone of masculine and chypre scents.
Patchouli
Dark, damp, chocolatey earth — divisive but essential. Modern purified fractions strip the muddiness, leaving a velvety depth.
Saffron
Leathery, suede-like, faintly metallic spice — the signature opener of modern oud and amber compositions.
Frankincense (Olibanum)
Sacred resin burned for millennia — cool, lemony, peppery and meditative. Lends a luminous, smoky aura to ambers and woods.

Architecture

Sophisticated Structures

Beyond families, certain blueprints recur across the great fragrances. Recognising them deepens how you read any scent.

Sophisticated Structures
Fougère
"Fern" in French — lavender, coumarin (tonka) and oakmoss. The template of classic masculine perfumery.
Chypre
Bergamot top over an oakmoss–labdanum–patchouli base. Elegant, mossy, sophisticated — Gris Dior is a modern chypre.
Gourmand
Edible accords — vanilla, caramel, chocolate, coffee. Dessert made wearable, as in Xerjoff Lira.
Aldehydic
Aldehydes add a soapy, sparkling, abstract lift — the "champagne fizz" famously atop Chanel's florals.
Amber / Oriental
Warm resins, spice and vanilla woven into a glowing, sensual whole — the language of evening fragrance.

The craft of wearing

How to Wear & Test

A great fragrance rewards a little knowledge. A few principles the connoisseurs live by:

How to Wear & Test
Apply to pulse points
Wrists, neck and behind the ears — warmth there lifts the scent and helps it diffuse.
Never rub your wrists
Rubbing crushes the delicate top notes and distorts the development. Spray and let it dry.
Test on skin, give it time
Paper strips show the notes but not the chemistry. Live with it for a few hours before judging.
Mind scent fatigue
Your nose adapts and stops noticing your own scent (anosmia). It's still there — resist over-applying.
Layer with intention
An unscented or musky base can extend a fragrance. Pair complementary accords rather than clashing ones.
Read the batch code
Every genuine bottle carries a batch code that verifies authenticity and production date. We keep it on the box.
Put it into practice — explore the collection